Meet Aurelio Kamosso: Have you ever felt a need for a certain product and thought…Someone should make that! I know I do that ALL the time. Aurelio Kamosso had that exact same thought while watching his daughter during soccer training. The best part about it, he actually acted and created a product! Aurelio started out as one of my Twitter connections about two years ago. He met Abdul and I for coffee in Alexandria, Virginia and we were fast friends and soccer partners (we also use his soccer training shoe with our Conteh Soccer Academy students). Make sure you watch Aurelio’s video below to see him talk about his soccer training shoe! (
P.S. These amazing soccer shoes make a GREAT gift!)
Sarah Conteh: What is the name of your business and your website URL?
7-Touch Training LLC
Sarah Conteh: How did you choose the name of your business?
Aurelio Kamosso: I wanted a name that said exactly what our product was for and represented. 7-Touch Training refers to the 7 visually enhanced areas on our soccer technical skills training product the 7-Touch Trainer.
Sarah Conteh: What inspired you to create your company?
Aurelio Kamosso: My inspiration for both my company and training shoes comes from my daughter. She was the only reason I even thought of designing a shoe to help her improve her soccer skills. It only made sense that other parents out there are looking for a solution to help their kids.
Sarah Conteh: How and when did you start your business?
Aurelio Kamosso: I started 7-Touch Training in April of 2010. Making the decision wasn’t an easy but it was one I felt was destined to pursue. I’ve always wanted to be my own boss. In my head and heart I felt that if I could build a business that could profitable and somehow positively affect people then even better. It also had to come from something I was passionate about. It took me over 3 years to finally taking the first step. I had to pretty much dig into my 401K to get things going. I then reached out to some people that I’d know for some time who I admired for their business knowledge for some advice. Some loved the idea so much that they became my first investors in helping getting things of the ground.
Sarah Conteh: Tell me about your professional background and experience.
Aurelio Kamosso: Currently I am a certified fitness trainer and have been for almost a year. I also conduct private and small group youth soccer clinics. My professional background for over 16 years was in the telecommunications industry. Most of that time I worked in the procurement departments as a purchasing manager, contracts manager and commodities manager among other roles.
Sarah Conteh: What should your customers expect when they come to you?
Aurelio Kamosso: That I will go above and beyond to help resolve any issues as they relate to my training shoes.
Sarah Conteh: Is this your first time operating and managing your own business?
Aurelio Kamosso: Yes
Sarah Conteh: What has been the toughest lesson you have been taught about owning a business?
Aurelio Kamosso: Sometimes not everyone you meet will deliver what they promise to help your business grow. There are times when it’s just you and your business.
Sarah Conteh: What has been the most rewarding part of owning your own business?
Aurelio Kamosso: Knowing that I’ve helped a few kids out there improve their soccer skills, build some confidence and love the game perhaps a bit more.
Sarah Conteh: What are some of your specific marketing strategies?
Aurelio Kamosso: Social media has been my primary source. My audience and potential customers are global but my company capacity to target that isn’t there yet.
I tier my marketing in 4 parts; 1) social media to help build presence globally, 2) Web advertisement and direct email contact to certain groups nationally here in the US and Canada, 3) Regionally and locally we are able to market both in print and person during soccer tournaments. We have partnerships with a few local stores to display and or sale our shoes.
Sarah Conteh: What is your target market?
Aurelio Kamosso: Youth soccer academies, trainers and camps.
Sarah Conteh: Do you have any specific books, blogs or podcasts that you recommend to other business owners?
Aurelio Kamosso: I don’t have any specific business rated books to recommend. The books that I enjoy reading I feel keep me focused and help me understand the fire that I have about making business grow. Books that help you understand your purpose. Books that prove to you that taking chances has better benefits than always playing it safe are what I would recommend. Currently I’m reading “Relentless” by Tim Grover.
Sarah Conteh: Do you do much in person networking? If yes, what do you like and don’t like? If no, why not?
Aurelio Kamosso: Only regionally but not as often as I’d like. The primary factors are time and finance to attending networking events that are relevant to my product.
Sarah Conteh: Has there been anyone in particular that helped motivate you to start your business? If yes, tell me about them and how they helped you.
Aurelio Kamosso: My family and friends have been beyond encouraging. They motivate me everyday to do great things with this business.
Sarah Conteh: What are your long-term goals for your business?
Aurelio Kamosso: Grow into a globally recognized provider of a revolutionary dynamic way of teaching soccer to all ages and skill levels.
Sarah Conteh: How can people find you on social media?
Aurelio Kamosso: Twitter: @7TouchTraining
Sarah Conteh: Share some fun facts about you!
Aurelio Kamosso: I can make a mean Chewbacca noise. 🙂 Yes Star Wars fan not nerd.
Sarah Conteh: Tell me a story about one of your favorite projects and or client/customer.
Aurelio Kamosso: The first story that always comes to mind happened about 3 years ago. In helping market the shoes here in my local club I’d offered to outfit 2 teams in the club with 7-Touch Trainers. The coaches invited me out for their first session and allowed me to run it. Once the kids got past how cool they shoes looked we had some fun.
Fast forward 6 months later. I’m going to pick up my daughter from her practice at a large soccer complex we have here in town. While waiting I decided to kick around a ball I’d brought. Out of nowhere, this little girl walks up to me. Stops and watches for a few seconds and then says. “Hi, are you the guy with the shoe that came to my practice?” I confirmed. She then said how sad she was because she didn’t know I was going to be at that field. Because, if she would have known, she would have worn her shoes so she could play with me. She went on and told me how they helped her kick better and she liked them so much she wore them to school to play in. Still tugs at me to think about. That is an example of why I continue to build my business.
If you are interested in being featured in this “Entrepreneur Spotlight” series contact Sarah (Nance) Conteh today!